The Pokémon Company is bringing electronic dance music to the franchise's 30th anniversary celebration with two major concert events featuring world-renowned DJ Marshmello. The "Pokémon Night Out" experiences will take place at the Intuit Dome in Los Angeles on October 24, 2026, and at The O2 arena in London on November 10, 2026.
Marshmello, the masked electronic music producer famous for his signature marshmallow helmet, will headline both shows, with Australian DJ Alison Wonderland supporting the main act. The concerts will feature custom DJ sets alongside Pokémon-inspired visual storytelling, creating an immersive experience that blends gaming culture with modern electronic music. The events are designed for fans aged 16 and older.
Ticket sales begin on April 18, with Los Angeles presales opening at 10AM Pacific time and London tickets becoming available at 10AM British time. Both concerts represent a significant push by the Pokémon Company to diversify how fans experience the iconic franchise beyond traditional gaming and merchandise.
Beyond the live concert experiences, the company has unveiled additional anniversary initiatives. Nintendo and The Pokémon Company re-released the Game Boy Advance remakes of Pokémon Red and Blue on Nintendo Switch Online, allowing modern players to revisit the classic titles that defined the original generation. The company also introduced a Game Boy-shaped portable Pokémon jukebox—a nostalgic music player pre-loaded with melodies and sound effects from the original games' soundtracks, appealing to collectors and longtime fans seeking retro memorabilia.
These diverse offerings demonstrate the franchise's evolution from its handheld gaming roots into a multimedia entertainment phenomenon. The combination of live EDM performances, digital re-releases, and collectible novelty items showcases how The Pokémon Company is engaging audiences across multiple entertainment categories simultaneously during this milestone year.