Major app store platforms continue to distribute artificial intelligence-powered applications designed to generate nude imagery of real people, even as both companies maintain explicit policies prohibiting such content. A comprehensive investigation reveals that Apple's App Store hosts 18 nudify apps while Google Play carries 20 similar applications, many of which remain actively promoted to users through search results and advertisements.
The situation has persisted for months despite initial revelations earlier this year. Disturbingly, numerous apps carry ratings designated "E" for Everyone, making them accessible to children. Users searching common terms like "nudify" and "undress" in either store encounter applications capable of creating synthetic sexual imagery and deepfake videos of real individuals without consent.
These applications have generated approximately $122 million in combined revenue and accumulated roughly 483 million downloads across both platforms. Some apps are marketed with explicit sexual imagery, while others avoid such labeling despite identical functionality. One notable example, Video Face Swap AI: DeepFace, demonstrates its capabilities by displaying celebrity face-swapping examples and enables users to superimpose real people's faces onto partially undressed bodies.
Both Apple and Google have established clear community guidelines prohibiting sexual and pornographic material. Google's policy specifically addresses nudifying technology, yet enforcement remains inconsistent. The platforms appear to be functioning as distribution channels rather than enforcers of their own standards, with search results and paid advertisements actively directing users toward these prohibited tools.
Apple confirmed removing 15 applications identified through this analysis, while Google stated it suspended a number of flagged apps. However, critics argue these reactive measures fail to address systemic enforcement failures. The core issue extends beyond passive policy violations—the platforms are allegedly actively facilitating discovery of tools designed to create non-consensual intimate imagery, a practice with serious legal and ethical implications across multiple jurisdictions.