Apple is preparing to enter the smart glasses market with multiple design options in development. The tech giant is currently evaluating four distinct frame styles for its upcoming wearable device, internally codenamed N50. This multi-design approach suggests Apple is committed to offering consumers variety while competing directly with Meta's second-generation Ray-Ban smart glasses.
The four frame styles under testing include a large rectangular design reminiscent of classic Ray-Ban Wayfarers, a slimmer rectangular option similar to frames worn by Apple's CEO, a larger oval or circular frame, and a smaller oval or circular variant. Apple is also developing the product in multiple color options: black, ocean blue, and light brown. A distinguishing design element may set Apple's glasses apart—vertically oriented oval lenses surrounded by integrated lights could become a signature feature.
Functionally, Apple's smart glasses will capture photos and videos like Meta's offering, but the company plans to leverage its ecosystem advantage. The device is designed to integrate seamlessly with iPhones, enabling users to edit and share content, manage notifications, handle phone calls, stream music, and access Siri voice commands directly from the glasses. This deep integration with Apple's existing platform could provide a competitive edge over standalone competitors.
The timeline for Apple's smart glasses suggests a reveal could happen by late 2026 or early 2027, with a market release targeted for 2027. This launch window may align with the introduction of an improved version of Siri expected to debut with iOS 27, further strengthening the product's ecosystem integration.
While Apple enters the market later than competitors, the company's multi-style approach and ecosystem-first strategy demonstrate its confidence in capturing market share. Meta's second-generation Ray-Bans have gained traction with improvements in prescription lens compatibility and customizable fit options, setting a benchmark that Apple will need to match or exceed when its smart glasses finally arrive.